Well, no one wants to visit a slow loading website and it is nothing but a bucketful of frustration just to keeping waiting until the site opens up properly. Poor loading speed is one of the primary reason because of which millions of sites lose web traffic and customers. It not only affects the visitors but also degrades the search engine rankings since it is as anti-SEO as it can get. And within just a few days these falling web rankings will result into vanishing visitors especially the loyal ones which are very hard to find.
Almost all the leading web design companies face the problem of “forever-loading” sites. Although patience is a virtue, but it will work against you if your site takes decades to load. Out of several ways, Wordpress theme development is one of the best options that will surely take care of this issue. Apart from that, you can also check out web hosting plans, HTTP requests and any other way that meets your requirements. Among all these, lean themes have come up as an emerging and potent method to get things done right.
So what are features of these lean themes which make them stand apart? Let's discuss it:
Smartly coded : Every CSS element in this theme is properly coded and blended together in a right way. This helps in improving the site building time. Traditionally it takes approx 2 months to create a fully-functional portal but with these lean themes you can wrap up everything within 2-3 weeks. These minimum viable products have the same features and functionalities which are generally expected from the full-fledged site. Hand coding is kept minimum but elements are arranged smartly to ensure features work seamlessly.
Optimize Real User Data : Having a complete knowledge of the user's buyer journey is crucial for every online store. In these lean themes, the web development takes into account the “call-to-action”. As a developer you might have to use the buttons, theme elements, product placement strategically so that speed of the site is not hindered.
Real user data : It is quite necessary to collect real user data while creating the eCommerce site. Bring out that analyst in you and try to implement the real user feedback intelligently. It will be good if you only add necessary user connectivity features to ensure that the templates remain lean and light.
Eliminate Points of Friction : User experience can sometimes be quite tricky in the light versions. What seems useful from one's perspective can be very heavy from the other. Let the user data guide you on which elements will assist you in improving the overall user-experience. For instance: simple navigation, pricing page management, opt-in box etc.
Keep optimizing the site : By tweaking things such as banner positions, CTA buttons, product information, interactive elements on regular basis will help you clean up the theme. And by using mapping and split testing you can take the theme to whole new level.
Lean up to the Content Management : Nobody likes to go through the unorganized content. Moreover, untidy content is also a big contributor to slow sites. It is crucial to have a well-organized site because it doesn't take much space and gives a clean look to the site. In addition, to this, you should also optimize the images to match them with the theme.
One-Page Theme : This is as lean as it can get. One page site can be suitable for those industries who want to present themselves in a simple manner. Dynamically loading pages makes content organization easy. Information is lucid and graphics are more communicative.
All these lean themes work best when you have great customization skills. The right people know how to mould all these templates in their favor and can add elements for the maximum benefits. In case you are not technically sound you can hire the services of a skilled developer who will help you get through this whole development and modification process that too in a stipulated time frame. Moreover, you can also take help of the internet to locate the best developer for your web development project.