Posts with #seo tag

Published on July 6 2017

In today’s age of web marketing, the blog writers and marketing managers have already discovered how effective WordPress can be.

WordPress provides simple and effective interface for managing, publishing and keeping content current on your company’s website without the use of content management systems in use today. WordPress can drive some targeted traffic to your website with its efficient features. Targeted traffic is key to success of the website and WordPress gives you the tools to make (SEO) search engine optimization techniques work for your website. Due to many benefits of WordPress you can also take services like HTML to WordPress conversions and use SEO techniques.

WordPress helps you to find and direct organic search engine traffic to your website using simple yet effective features. That gives WordPress huge advantage over standard HTML sites, where you hope you will rank high on the search engines. Using WordPress you can maximize your website to attract specific traffic from Google.


Understanding SEO (Search Engine Optimization):-

- SEO stands for Search Engine Optimization, which is a technique used by web developers to get more traffic to their websites by achieving higher search engine rankings. The main purpose of SEO is to attain top search engine position so that more uses visit the site and buy their products or services. As WordPress has incorporated many SEO related features into it hence if you want a website using WordPress then you can hire a WordPress development company which will provide you a SEO friendly website.


- SEO is actually how a search engine interprets or read your website. SEO is the ability to increase the quantity and quality of visitor’s traffic on your website.


- We don't need to remember each and every website. Whenever we need to find something we Google it. We have given full trust on search engines to find the best source to us. Search Engine Optimization (SEO) is the technique that help your website to get on top of these search engine results so that whenever someone searches for some information or site, your website is on top.


Useful tips for using WordPress features for SEO (Search Engine Optimization) :-


- Whenever you use WordPress, you should place highly relevant keywords into each posting’s title. These targeted keywords should also be included in your content of site as well. Also make sure that you do not repeat your titles anywhere else on the site. You should start by creating a list of related keywords and use them in a variety of titles when you write articles. Your title should be interesting as well as with full of required keywords. You also make sure that your titles are both brief and memorable and appropriate for  the topic for which you are writing. It is also important that the text on your site is reader friendly. If your site is also search engine friendly then more and more visitors will find your site.

Also read this : WordPress + SEO: A perfect formula for business growth

- Also have a sitemap on your blog which is important for WordPress blog. You can create a sitemap by using a simple Google plugin. The purpose of a sitemap is to give the search engines an easier way to index all of your pages and posts and ultimately show all of your content in searches. You can also pin your posts to various sites. If you can create backlinks to your site or posts then it will also increase your site exposure on internet.

- You can also include related posts when you add content to your site which is also great method for SEO. You can install the related free plugin into WordPress . This plugin allows you to choose the number of related blog posts you want to list. It is yet another way to get the search engine more deeper into your site’s keyword rich content.

To understand SEO better let’s read following points:-
 



Quality of traffic


We need visitors but quality visitors who are actually interested in your product or services. Hence it is important that a person visiting your website is relevant.


Quantity of traffic


More visitor traffic means higher search engine ranking and more sales. Hence it is important that you get more visitors to your website from search engines like Google.


Why SEO Is Important?


Search engines have evolved a lot but still they can’t see, read and understand a web page the same way as we do. Therefore SEO is important because it will help search engines to know and understand what this page is all about and how it can be helpful to users.


In the end we can say that the blogs and websites created and developed on the WordPress platform have an advantage when it comes to search engine optimization. If you will use the tips given in this article then you can achieve great results related to your website search engine ranking, volume of traffic to your site and growth of your business.

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Published on March 31 2017

In the digital world we live in, social media has become a new channel where a brand communicates with its existing as well as potential customers. The platform has given an amazing power to the people to discuss virtually about a particular product. Nowadays, reading the reviews before considering a service or product has become a common scenario.

We are living in the era of social networking. Therefore, it has eventually become important for businesses and organizations to reach out their customers on the platforms where they spend their most of the time. With an effective HTML to WordPress conversion, a brand can sustain its captivating virtual presence and maintain a long-term reputation with its customers.

The primary change one can experience with the WordPress conversion is improved and crisp web management. The WordPress CMS ensure that you can keep your website up to date with ease. Most of the times, high quality contents make the web browsing better, but webmasters find it a tiring job to integrate them. Thankfully, WordPress comes with the drag and drop functionality and supports all formats of web content.

Wordprax- HTML to Wordpress

Search engine optimization is a key element associated with WordPress conversions. You can choose from a plethora of SEO based plugins which will ensure that the website ranks higher and brings in the maximum traffic. Apart from the plugins, WordPress many built-in features which are search engine optimized. For example, you can use keywords in the meta, URLs etc.

Selling your brand over social media is an important part of any online marketing campaign. Once you have successfully converted from HTML to WordPress, you can reach out your customers over the social media platforms like Facebook and Twitter. This will not only help you market your services and products among billions, but will also let them reach you out individually.

You can get in touch with your consumers in a one-on-one session. You will have options to understand the needs of your customers in an effective way and address their needs accordingly. This kind of business communication will enhance your operation and help you follow the customer centric approach.

Along with targeting Facebook, you can move to LinkedIn or Twitter in order to promote your product & services. A recent study revealed that most of the Twitter users tweet for searching a service provider or products. So, various social media platforms can be seen as the upcoming channels for promotions and marketing.
 
After considering the key benefits of opting WordPress for your content management system, you can hire a professional development service. These companies are experienced in integrating the HTML and CSS files into WordPress. This enables to refurbish an HTML website into a trendy web portal.

Apart from the benefits mentioned above, WordPress features impeccable tools for online marketing. By using these tools appropriately, you can ensure profitable search engine marketing campaigns. These campaigns enable a website to reach out the masses and create a hefty customer base.

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Published on February 4 2017

Well, no one wants to visit a slow loading website and it is nothing but a bucketful of frustration just to keeping waiting until the site opens up properly. Poor loading speed is one of the primary reason because of which millions of sites lose web traffic and customers. It not only affects the visitors but also degrades the search engine rankings since it is as anti-SEO as it can get. And within just a few days these falling web rankings will result into vanishing visitors especially the loyal ones which are very hard to find.

Almost all the leading web design companies face the problem of “forever-loading” sites. Although patience is a virtue, but it will work against you if your site takes decades to load. Out of several ways, Wordpress theme development is one of the best options that will surely take care of this issue. Apart from that, you can also check out web hosting plans, HTTP requests and any other way that meets your requirements. Among all these, lean themes have come up as an emerging and potent method to get things done right.

So what are features of these lean themes which make them stand apart? Let's discuss it:

WordPress Theme Development

Smartly coded : Every CSS element in this theme is properly coded and blended together in a right way. This helps in improving the site building time. Traditionally it takes approx 2 months to create a fully-functional portal but with these lean themes you can wrap up everything within 2-3 weeks. These minimum viable products have the same features and functionalities which are generally expected from the full-fledged site. Hand coding is kept minimum but elements are arranged smartly to ensure features work seamlessly.

Optimize Real User Data : Having a complete knowledge of the user's buyer journey is crucial for every online store. In these lean themes, the web development takes into account the “call-to-action”. As a developer you might have to use the buttons, theme elements, product placement strategically so that speed of the site is not hindered.

Real user data : It is quite necessary to collect real user data while creating the eCommerce site. Bring out that analyst in you and try to implement the real user feedback intelligently. It will be good if you only add necessary user connectivity features to ensure that the templates remain lean and light.

Eliminate Points of Friction : User experience can sometimes be quite tricky in the light versions. What seems useful from one's perspective can be very heavy from the other. Let the user data guide you on which elements will assist you in improving the overall user-experience. For instance: simple navigation, pricing page management, opt-in box etc.

Keep optimizing the site : By tweaking things such as banner positions, CTA buttons, product information, interactive elements on regular basis will help you clean up the theme. And by using mapping and split testing you can take the theme to whole new level.

Lean up to the Content Management : Nobody likes to go through the unorganized content. Moreover, untidy content is also a big contributor to slow sites. It is crucial to have a well-organized site because it doesn't take much space and gives a clean look to the site. In addition, to this, you should also optimize the images to match them with the theme.

One-Page Theme : This is as lean as it can get. One page site can be suitable for those industries who want to present themselves in a simple manner. Dynamically loading pages makes content organization easy. Information is lucid and graphics are more communicative.

Summing Up

All these lean themes work best when you have great customization skills. The right people know how to mould all these templates in their favor and can add elements for the maximum benefits. In case you are not technically sound you can hire the services of a skilled developer who will help you get through this whole development and modification process that too in a stipulated time frame. Moreover, you can also take help of the internet to locate the best developer for your web development project.

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Published on October 12 2016

How to build & customize the WP based site?

Building a website or a web application using a content management system (CMS) offers several advantages like enhanced visibility, a wide range of plugins, extensions, widgets, amazing SEO, endlessly customizable themes and most important the support community which will always be there to help you out. If you properly incorporate all these features on your site, you will be able to get your hands on an efficient portal that will assist you in connecting with the global audience.

With such a high level of customization comes a complicated setup and installation process which you can only accomplish if you have sound technical knowledge. Before you begin developing a WP powered website or convert your existing site to WordPress, it will be good that you gain comprehensive knowledge about WordPress theme customization and various other functionalities provided by this CMS system. From reliable plugins to amazing widgets and CSS styling WP serves as a perfect platform for web development.

An Introduction to WordPress

WP is one of the leading CMS systems which is widely used for creating highly customizable, easy-to-maintain sites, blogs and eStores. The best thing about WordPress is that it's free and is based on the PHP programming and comes pre-loaded with excellent SEO capabilities. The WordPress's popularity and functionality revolve around two main features: Administrative Dashboard & WordPress Themes.

With the help of Administrative Dashboard, the users can maintain, update and publish new content from multiple admin accounts. Moreover, the dashboard itself can be edited, and you can quickly add new custom fields that will give you complete control over the content. Another good thing about this admin panel is that it lets anyone update the website without disrupting the design of the portal. In simple words, people with no knowledge of CMS's can also run a WP based site.

Second is the WordPress Themes which comes loaded with endless customization capabilities. You can hire WordPress developer who will help you customize your portal the way you want. By uploading editable templates, premium or customized themes, widgets and extensions you can create an engaging user-experience. All these themes are kept in the separate file which means you can make the desired changes in these themes without affecting the content of the website.

All the Extras: WordPress Plugins and Widgets

WordPress Plugins

Besides themes, WP also offers plenty of other ways to customize & enhance the functionality of WP based site. With the help of plugins, you can quickly boost the performance of your portal. There are thousands of plugins available in the WP store that are designed to make web development easy & hassle-free. You can either install them directly from the WP store or else you can write your own from scratch. Make sure you don't add several plugins or forget to update the plugins as this could lead to security risks & performance issues.

  • You can use plugins to:

  • Add different forms on your site

  • Shopping cart & secure payment facility

  • Protect your site's content with auto-backup plugins

  • Keep all the spam comments at bay

  • Optimize your sites SEO and quickly top the search engine rankings

  • With cache plugins, you can improve your site's speed & loading time.

  • Social media integration

  • Keep track of all the activities going on your site

WordPress Widgets

The widgets are the PHP Objects that help in adding content & different features to the sidebar of the WP theme installed on your site. These widgets offer quick access to several features like social sharing, instant checkout, currency exchange, etc. You don't have to be proficient in coding these widgets- just drag and drop them within the dashboard, and you will get the desired widget installed within few seconds.

There are several widgets which can be bundled with plugins and offer enhanced functionality. You can find plenty of widgets that belong to categories like navigation, search functions, RSS feeds and tags.

Conclusion

Well, customizing WP from backend can be a bit tough, it will be good that you hire services of a reliable and experienced WP developer who will provide you with a portal that will help you reach your global clients & customers. WordPress is a highly customizable portal so you need someone who can meet all your expectations in a convenient manner.

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Published on September 6 2016

4 Reasons to choose WordPress for your Business website

When it comes to creating a business website you will have a lot of option to choose from. The thought of narrowing down to a single solution and can end up saving good amount of time. If you are new to this website era, then there is one platform that stands above all. This nifty little thing is call WordPress, which is one of the leading and widely used blogging and content management system of this internet era.

Without any doubt, WordPress is the best for creating business websites for a great deal of reasons. Gone are the days, when WordPress was considered only as a blogging platform; with the latest addition of custom posts, PSD templates, whole new navigation menu's, these arguments against WordPress have become completely useless. WordPress has come up with all new and amazing content management system, that has made this platform the most preferred choice of companies who wish to start their business website.

Given below are the few reasons that will justify why you should choose WordPress for your business website:

1. Cost-Effective : Anybody can download the software program, that too for free from WordPress.org. Although you need a bit of a technical know-how to setup things in right order so you can obtain the most from your WordPress based website. Well the good news for you is that there are a lot of onshore and Offshore WordPress Development companies that can provide you with user-friendly websites at nearly any price point.

2. Dynamic Content : You cannot ignore the fact that to build an awesome website, you need to add great content which should clear, crisp and concise. Websites with dynamic content draw more traffic on web. By posting videos, images etc., you can make your website interactive and engaging. Moreover WordPress also comes with an integrated commenting system, hence you got everything to increase this interactivity. A dynamic site with superb content influences people coming back over and over again.

3. SEO friendly : This platform comes loaded with quite good SEO capabilities. By tweaking few settings, incorporating a good theme, and by adding two-three SEO plugins you can quickly escalate your website to the top position of search engine rankings and you can get great results for your concerned keywords. It will be good that you should use content related keywords while adding content to your portal.

4. Easy to use & User Friendly : Well you don't have to be tech-geek to manage and organize the WordPress based websites. As soon as it's setup, you can easily change the content, design, images etc. all by yourself. WordPress based websites usually consist of text, images, audio, video, bits and maps etc. Using WordPress is as simple as using an email. With little bit of technical know-how you can use the WordPress without any hassle!

For an owner of small to medium size enterprise, who wants to expand his/her business beyond geographical boundaries but has stiff budget for this process, then this platform is perfect for building credible and influential website which can stand apart from the existing websites out their in web world. Instead of going to other platforms and spending good amount of resources, you can use WordPress and can get your hands on the best business website.

Further, WordPress also carries the power of social media channels and allows you to easily share your content on social media platforms to boost up your business. Well with the help of an experienced and professional web developer you can get the desired business website and that too without doing much investment.

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Written by Ben Wilson

Published on #WordPress, #Offshore WordPress Development, #Business, #SEO

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